Can Adding Sewer & Trenchless Services Increase Your Average Ticket?

Increasing average ticket does not always require a plumbing company to generate and complete more service calls. Another opportunity is increasing the value of the legitimate problems your company is already being asked to solve.

Sewer, drain, inspection, and trenchless services can give plumbing contractors access to larger projects and potentially increase average revenue per customer.

For companies already generating a steady volume of plumbing and drain opportunities, expanding the right capabilities can create another path to revenue growth without requiring every additional dollar to come from more leads.

Higher-Value Services Can Change the Economics of a Service Call

Traditional plumbing service will always be an important part of the business. However, many routine plumbing calls have a relatively limited scope and revenue opportunity.

A sewer or drain problem can be different because the initial service request may uncover a larger issue requiring additional diagnostics, cleaning, repair, rehabilitation, or replacement.

When your company has the capability to identify and solve that problem, the value of a single customer opportunity can increase considerably compared with completing only the initial service.

This does not mean every clogged drain should become a sewer repair. Increasing ticket size should never become more important than recommending the right solution for the customer.

Instead, the opportunity comes from identifying legitimate problems and having the capabilities necessary to address them rather than stopping at the first symptom.

For contractors already generating consistent plumbing and drain calls, adding sewer and trenchless services can create access to higher-value work without depending entirely on additional lead generation.

Build a Path From the Initial Call to the Right Long-Term Solution

The opportunity becomes easier to understand when looking at the progression of a typical sewer or drain problem.

A customer may initially call because of:

• A recurring backup
• A slow drain
• A sewer odor
• Repeated drainage problems
• Another issue that initially appears relatively straightforward

Cleaning the line may restore flow. However, a sewer camera inspection can sometimes reveal root intrusion, deterioration, cracks, offsets, buildup, or other conditions that explain why the problem continues to occur.

A contractor with the appropriate capabilities can then explain those findings and, when necessary, present the appropriate next steps.

Depending on the condition of the system, those options may include:

• Additional cleaning
• Targeted repair
• Conventional replacement
• Trenchless rehabilitation

That progression can transform what began as a smaller service call into a larger project because the company is solving the complete problem rather than only addressing the immediate symptom.

Just as importantly, the customer can work with one company from diagnosis through completion while the contractor retains control of the relationship and the revenue associated with the work.

Higher Tickets Require the Right Capabilities Behind Them

Increasing average ticket should never be viewed simply as a sales objective.

Larger sewer and trenchless projects bring additional responsibilities. Contractors need to be prepared for:

• Accurate diagnosis
• Proper equipment selection
• Technician training
• Estimating
• Customer education
• Financing options where appropriate
• Production planning
• Quality control
• Technical support

A company that successfully moves into higher-value projects needs systems capable of delivering a customer experience that matches the size and complexity of the work being sold.

That is why entering the sewer, drain, and trenchless market should be approached as a business expansion rather than simply purchasing equipment and adding a new service to the website.

In-Line Renewal Solutions works with contractors throughout that process, providing access to sewer and trenchless equipment, consumables, rentals, training, repairs, technical support, and practical contractor-focused guidance.

The objective is not simply to help contractors sell larger jobs. It is to help them develop the capabilities needed to identify, sell, and successfully complete the right projects.

Grow Revenue Without Depending Entirely on More Service Calls

If your company already has customers, technicians in the field, and plumbing or drain opportunities coming through the door, increasing average ticket can become another important growth lever.

Adding the right sewer, drain, inspection, and trenchless capabilities can allow your business to solve larger customer problems and capture more value from appropriate opportunities already entering the company.

This creates another way to grow without assuming the only path forward is simply generating more service calls.

Build the Expansion Around Your Business

The right approach will look different for every contractor. Equipment needs, technician experience, service mix, market demand, production capacity, and growth goals all influence how a sewer or trenchless expansion should be built.

Before adding a new capability, contractors should understand how the service will move from diagnosis and estimating through production and customer follow-up.

Our Roadmap for Trenchless provides additional guidance for contractors evaluating how trenchless services can fit into their existing operation.

Need Help Growing Your Trenchless Business?

In-Line Renewal Solutions can help you evaluate the equipment, training, technical support, and business resources needed to expand your sewer, drain, and trenchless capabilities with a plan built around your company.

Talk with the In-Line team to discuss where your business is today and what capabilities may make sense for your next stage of growth.

Frequently Asked Questions

Can sewer and trenchless services increase a plumbing company’s average ticket?

Yes, they can create access to higher-value projects when legitimate sewer, drain, or infrastructure problems are identified. A service call that begins with a backup or slow drain may lead to inspection, cleaning, repair, rehabilitation, or replacement when additional conditions are discovered.

Does increasing average ticket mean trying to sell larger jobs on every call?

No. Increasing average ticket should never take priority over recommending the right solution. The opportunity comes from accurately identifying legitimate problems and having the capabilities to solve them when they exist.

How can a sewer camera inspection lead to a larger project?

A sewer camera inspection may reveal root intrusion, deterioration, cracks, offsets, buildup, or other conditions that explain recurring problems. Depending on the findings, the customer may need additional cleaning, repair, conventional replacement, or trenchless rehabilitation.

What does a contractor need before taking on higher-value trenchless projects?

Contractors need more than equipment. Successful expansion can require accurate diagnostic processes, technician training, estimating systems, customer education, production planning, quality control, technical support, and appropriate equipment selection.

How can In-Line Renewal Solutions help a contractor expand into sewer and trenchless services?

In-Line Renewal Solutions provides contractors with access to equipment, consumables, rentals, training, repairs, technical support, and practical guidance designed to help companies build and support sewer, drain, inspection, and trenchless capabilities.